Bachelor of Management (Marketing) with Honours

The Bachelor of Management (Marketing) with Honours is a 4-year undergraduate degree program designed to equip students with essential marketing and management skills for a dynamic business environment. This program covers core topics such as Principles of Marketing, Business Mathematics, Principles of Microeconomics and Macroeconomics, Design and Creativity in Marketing, and Principles of Management, ensuring a well-rounded education. Students will also develop critical soft skills through modules like Graduate Success Attributes, Philosophy and Current Issues, and Malay Language for Communication, enhancing their employability in Malaysia’s diverse market.

Graduates can pursue rewarding careers as Product Marketing Managers, Marketing Executives, Purchasing Executives, or Research Specialists, with opportunities in both corporate and ICT organizations. The program’s industry-aligned curriculum prepares students for real-world challenges, making them valuable assets in Malaysia’s growing economy. Recognized by the Malaysia Qualifications Agency (MQA), this degree is ideal for high school graduates or diploma holders seeking a competitive edge in the marketing field. Study in Malaysia and gain access to a vibrant business landscape, global networking opportunities, and a high-quality education tailored for future leaders.