Bachelor of Business Administration (Hons.) Digital Business Management

The Bachelor of Business Administration (Hons.) Digital Business Management is a 3-year undergraduate degree designed to equip students with the skills to thrive in the digital economy. This program blends core business principles with cutting-edge digital technologies, preparing graduates for high-demand roles in Malaysia’s rapidly evolving business landscape.

Students will master key areas such as digital marketing, data analytics, business intelligence, and financial management, while gaining hands-on experience in web development, mobile applications, and digital content creation. The curriculum covers essential topics like English for Business Communication, Fundamentals of Marketing, Finance Management, and International Business, ensuring a well-rounded business education.

Graduates can pursue diverse careers, including Digital Marketing Specialist, Business Intelligence Analyst, Project Manager, Web Developer, or Chief Information Officer, across industries such as e-commerce, fintech, and digital consulting. With Malaysia’s growing emphasis on digital transformation, this degree offers excellent career prospects locally and globally.

Ideal for forward-thinking students, this program combines theoretical knowledge and practical skills, making it a top choice for those seeking to lead in the digital business world. No prior technical background is required—just a passion for innovation and business success.